Admiral Seguros and ING join forces in digital bancassurance partnership

This collaboration entails ING offering their more than 4 million customers in Spain a new car and motorcycle insurance product, ING Orange Auto Insurance, jointly developed by both companies.

ING Orange Auto Insurance is a fully digital offering that leverages the existing digital capabilities of both businesses, emphasising a seamless customer journey. According to ING, the new product enables customers to access the support they need on their mobile phones wherever they are and in a way that is convenient for them. Customers can also select extensive personalised cover and choose where their vehicle is repaired.

The strategic alliance with ING aligns with Admiral Group’s goal of expanding its distribution channels to provide high-quality insurance solutions to a broader audience. It also complements ING’s aspiration to offer products that enhance their customers’ daily lives and cater to their specific needs.

Sarah Harris, CEO of Admiral Seguros, expressed her satisfaction with the long-term partnership, stating: “We are pleased to be entering into a long-term partnership with ING, who share our aim to innovate to continuously meet the evolving needs of customers. This strategic agreement allows us to combine our digital capabilities to help even more people look after their future.”

The partnership between Admiral Seguros and ING demonstrates their shared commitment to innovation and customer-centric solutions. By combining their digital expertise, they aim to assist even more individuals in safeguarding their future.